TRAINING THINK TANK

PRIVACY POLICY

Version: 3.0

Effective Date: July 1, 2013

Last Updated: January 1, 2026

Revision History

Version	Date	Description
1.0	07.01.13	Initial Release
2.0	01.15.15	Legal Update
3.0	01.10.26	Legal Update

Table of Contents

1. Introduction
2. Scope
3. Information We Collect
4. How We Collect Information
5. How We Use Information
6. Legal Basis for Processing
7. Sharing Information
8. Cookies & Tracking Technologies
9. Advertising & Analytics
10. Coaching & Nutrition Data
11. Payment Information
12. Data Retention
13. Your Privacy Rights
14. California Privacy Rights
15. International Users
16. Children's Privacy
17. Security
18. Artificial Intelligence
19. Third-Party Websites
20. Changes to This Policy
21. Contact Information

ARTICLE I

INTRODUCTION

1.1 Purpose

Training Think Tank, LLC ("Training Think Tank," "TTT," "Company," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide when you visit our website, purchase our products, enroll in coaching, attend events, or otherwise interact with us.

This Privacy Policy explains:

• what information we collect;
• how we collect it;
• how we use it;
• when we share it;
• how we protect it;
• the choices available to you regarding your information; and
• your rights under applicable privacy laws.

1.2 Scope

This Privacy Policy applies to information collected through:

• www.trainingthinktank.com;
• our online store;
• WooCommerce checkout;
• customer accounts;
• coaching platforms;
• nutrition coaching;
• digital programming;
• certifications;
• camps;
• seminars;
• webinars;
• merchandise purchases;
• customer support;
• email communications;
• mobile-compatible services; and
• any other website or online service operated by Training Think Tank that links to this Privacy Policy.

1.3 Acceptance

By using our Website or Services, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, you should discontinue use of the Website and Services.

1.4 Related Documents

This Privacy Policy should be read together with our:

• Master Services Agreement;
• Website Terms of Use;
• Conditions of Sale;
• Participant Waiver and Release of Liability;
• Coaching Agreements;
• Nutrition Coaching Agreement;
• Cookie Policy (if applicable); and
• any Event-specific agreements.

If there is a conflict between this Privacy Policy and another agreement governing a specific service, the more specific agreement controls with respect to that service.

ARTICLE II

INFORMATION WE COLLECT

Training Think Tank may collect information directly from you, automatically through your use of our Website, and from third-party service providers.

Depending on how you interact with us, we may collect the following categories of information.

2.1 Contact Information

Including:

• first and last name;
• email address;
• telephone number;
• mailing address;
• billing address;
• shipping address;
• emergency contact information.

2.2 Account Information

Including:

• username;
• encrypted password;
• account preferences;
• subscription status;
• purchase history;
• membership information;
• customer service history.

2.3 Payment Information

When you make purchases, payment information is processed by our third-party payment providers.

Training Think Tank does not store complete credit card or debit card numbers on our servers.

We may retain limited transaction information such as:

• transaction IDs;
• payment status;
• payment method type;
• billing history.

2.4 Coaching Information

Depending upon the Services you purchase, we may collect:

• training goals;
• athletic background;
• competition history;
• equipment availability;
• movement assessments;
• coach feedback;
• workout completion;
• submitted videos;
• submitted photographs;
• progress updates;
• coach communications.

2.5 Nutrition Information

If you participate in Nutrition Coaching, we may collect:

• nutrition goals;
• food preferences;
• food allergies disclosed by you;
• supplement information voluntarily provided;
• body measurements submitted by you;
• progress photographs submitted by you;
• nutrition logs;
• check-in responses.

We ask that you provide only the information reasonably necessary for us to deliver the Services you request.

2.6 Event Information

When registering for camps, seminars, certifications, or other Events, we may collect:

• registration details;
• attendance records;
• emergency contact information;
• event preferences;
• waiver acknowledgments;
• photographs and video taken during Events, where permitted by law and consistent with any applicable releases.

2.7 Technical Information

When you use our Website, we may automatically collect certain technical information, including:

• IP address;
• browser type and version;
• operating system;
• device identifiers;
• language settings;
• referring website;
• pages visited;
• date and time of access;
• approximate location derived from IP address;
• cookie identifiers;
• session information.

2.8 Communications

We may collect information you provide when you:

• email us;
• submit contact forms;
• participate in surveys;
• request customer support;
• communicate with coaches;
• communicate through messaging platforms;
• participate in community discussions.

2.9 User Content

You may voluntarily submit:

• workout videos;
• photographs;
• testimonials;
• reviews;
• comments;
• forum posts;
• competition results;
• progress updates;
• other content related to your use of our Services.

ARTICLE III

HOW WE COLLECT INFORMATION

Training Think Tank collects information through a variety of methods depending on how you interact with our Website and Services.

3.1 Information You Provide Directly

We collect information that you voluntarily provide when you:

• create an account;
• purchase a product or service;
• enroll in coaching;
• register for a camp, seminar, certification, or event;
• subscribe to newsletters;
• request customer support;
• complete contact forms;
• submit surveys;
• communicate with coaches;
• submit workout videos;
• upload photographs;
• provide nutrition information;
• participate in online communities; or
• otherwise communicate with us.

You may choose not to provide certain information; however, doing so may limit your ability to access certain Services.

3.2 Information Collected Automatically

When you visit our Website, certain information is collected automatically through your browser or device.

This information may include:

• IP address;
• browser type;
• browser version;
• operating system;
• device type;
• device identifiers;
• referring URLs;
• pages viewed;
• links clicked;
• date and time of access;
• approximate geographic location based on IP address;
• session identifiers;
• cookie identifiers;
• website performance information.

3.3 Cookies and Similar Technologies

We use cookies, pixels, tags, web beacons, and similar technologies to:

• operate our Website;
• remember user preferences;
• authenticate users;
• maintain shopping carts;
• improve website functionality;
• measure website performance;
• analyze traffic;
• personalize content;
• measure advertising effectiveness;
• detect fraud and security incidents.

Additional information regarding cookies is provided in Article VIII of this Privacy Policy.

3.4 Analytics Technologies

We use analytics services to better understand how visitors use our Website.

These services may collect information regarding:

• page views;
• user interactions;
• navigation paths;
• session duration;
• referral sources;
• device characteristics;
• geographic regions;
• conversion events.

Analytics information is generally used in aggregate to improve our Website and Services.

3.5 Advertising Technologies

Where applicable, we may use advertising technologies that allow us to:

• measure advertising performance;
• understand customer interests;
• display relevant advertisements;
• measure conversions;
• limit repetitive advertisements.

These technologies may be provided by third-party advertising partners.

3.6 Third-Party Service Providers

We may receive information from trusted third-party providers involved in delivering our Services, including:

• payment processors;
• shipping providers;
• email service providers;
• marketing platforms;
• analytics providers;
• customer support platforms;
• fraud prevention providers.

We use this information only for legitimate business purposes consistent with this Privacy Policy.

3.7 Social Media

If you interact with Training Think Tank through social media platforms, we may receive information made available under your privacy settings on those platforms.

Your relationship with those platforms is governed by their respective privacy policies.

3.8 Event Participation

When you attend a Training Think Tank Event, we may collect information through:

• event registration;
• attendance records;
• photographs;
• video recordings;
• educational participation;
• surveys;
• evaluations;
• networking activities.

3.9 Customer Communications

We maintain records of communications between you and Training Think Tank, including:

• customer support requests;
• emails;
• coaching communications;
• nutrition check-ins;
• online messaging;
• event inquiries;
• billing communications.

These records help us provide Services, improve customer support, and maintain business records.

ARTICLE IV

HOW WE USE YOUR INFORMATION

Training Think Tank uses personal information only for legitimate business purposes and in accordance with applicable law.

4.1 Providing Services

We use your information to:

• create and manage your account;
• process purchases;
• deliver digital products;
• provide individualized coaching;
• provide nutrition coaching;
• administer memberships;
• process event registrations;
• manage certifications;
• provide customer support;
• communicate with you regarding purchased Services.

4.2 Website Operation

We use information to:

• operate the Website;
• maintain security;
• authenticate users;
• troubleshoot problems;
• improve performance;
• detect technical issues;
• prevent fraud;
• protect intellectual property.

4.3 Communications

We may communicate with you regarding:

• purchases;
• subscriptions;
• coaching;
• customer service;
• billing;
• account updates;
• security notices;
• policy updates;
• newsletters (where you have subscribed);
• marketing communications (subject to applicable law and your preferences).

You may opt out of marketing emails at any time using the unsubscribe link included in those communications. Transactional or service-related communications may still be sent where necessary to administer your account or fulfill our contractual obligations.

4.4 Payment Processing

Information is used to:

• process payments;
• detect fraud;
• process refunds;
• verify transactions;
• comply with financial reporting obligations.

Sensitive payment information is processed by our payment providers rather than stored on our own servers.

4.5 Coaching Services

Information submitted during coaching may be used to:

• customize programming;
• review movement videos;
• monitor progress;
• communicate recommendations;
• respond to questions;
• evaluate goals;
• improve coaching effectiveness.

4.6 Nutrition Services

Nutrition information may be used to:

• provide nutrition coaching;
• review food logs;
• monitor progress;
• communicate recommendations;
• customize educational guidance.

4.7 Events

Information may be used to:

• administer Events;
• verify registrations;
• communicate schedule updates;
• prepare educational materials;
• manage attendance;
• improve future Events.

4.8 Marketing

Subject to applicable law, we may use information to:

• send promotional emails;
• announce new products;
• advertise events;
• provide educational resources;
• offer discounts;
• measure marketing effectiveness.

You may opt out of marketing communications at any time.

4.9 Legal Compliance

We may use information where reasonably necessary to:

• comply with legal obligations;
• respond to lawful requests;
• protect the rights of Training Think Tank;
• investigate fraud;
• resolve disputes;
• enforce our agreements;
• protect the safety of our customers and staff.

4.10 Business Operations

Information may also be used to:

• improve our products and services;
• conduct internal reporting and analytics;
• maintain business records;
• perform audits;
• support quality assurance;
• evaluate customer satisfaction;
• develop new services.

ARTICLE V

LEGAL BASES FOR PROCESSING PERSONAL INFORMATION

Training Think Tank processes personal information only where we have a lawful basis to do so under applicable privacy laws.

Depending on your location and the Services you use, our legal basis for processing may include one or more of the following.

5.1 Performance of a Contract

We process personal information when necessary to:

• create and manage customer accounts;
• process purchases;
• provide coaching services;
• provide nutrition coaching;
• administer memberships;
• deliver digital products;
• fulfill merchandise orders;
• administer certifications;
• conduct camps and seminars;
• provide customer support;
• fulfill our contractual obligations.

5.2 Legitimate Business Interests

Where permitted by law, we process personal information based upon our legitimate business interests, including:

• improving our Website;
• improving our Services;
• protecting Website security;
• preventing fraud;
• enforcing our agreements;
• responding to customer inquiries;
• measuring Website performance;
• maintaining business records;
• developing new products and services;
• protecting intellectual property.

When relying upon legitimate interests, we consider the rights and freedoms of our users.

5.3 Consent

Certain processing activities are based upon your consent.

Examples include:

• receiving marketing emails where consent is required;
• receiving SMS marketing where applicable;
• optional surveys;
• optional promotional communications;
• certain cookies where required by law.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal of consent does not affect processing that occurred before the withdrawal.

5.4 Legal Obligations

We may process personal information where reasonably necessary to comply with applicable laws, including:

• tax laws;
• accounting requirements;
• court orders;
• subpoenas;
• lawful governmental requests;
• consumer protection laws;
• fraud prevention requirements.

5.5 Protection of Vital Interests

In limited circumstances, we may process personal information where reasonably necessary to protect the health or safety of an individual, such as during an emergency at an Event or where disclosure is required to assist emergency responders.

5.6 Business Transactions

If Training Think Tank undergoes a merger, acquisition, financing, corporate restructuring, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

If required by law, we will provide notice before your information becomes subject to a different privacy policy.

ARTICLE VI

WHEN WE SHARE YOUR INFORMATION

Training Think Tank does not sell your personal information for monetary compensation.

We share personal information only as described in this Privacy Policy or as otherwise authorized by you.

6.1 Service Providers

We may share information with trusted third-party service providers that assist us in operating our business.

These providers may include companies that provide:

• payment processing;
• Website hosting;
• cloud storage;
• analytics;
• email delivery;
• customer support;
• marketing services;
• shipping and fulfillment;
• fraud detection;
• appointment scheduling;
• coaching platforms;
• learning management systems;
• accounting services;
• information technology support.

These providers are authorized to use your information only to perform services on our behalf and are contractually required, where appropriate, to protect your information.

6.2 Payment Processors

Payments are processed by independent payment processors.

Depending upon how you choose to pay, payment information may be processed by providers such as:

• Stripe;
• PayPal;
• Apple Pay;
• Google Pay;
• Shop Pay;
• other authorized payment processors.

Training Think Tank does not receive or store your complete payment card information.

Your use of those payment services is subject to the privacy policies and terms of the applicable provider.

6.3 Shipping Providers

When physical merchandise is purchased, we may share information reasonably necessary to complete shipment, including:

• recipient name;
• shipping address;
• telephone number (where required);
• order information.

6.4 Coaching Staff

Information submitted as part of coaching or nutrition services may be shared internally with authorized Training Think Tank coaches, nutrition coaches, instructors, and administrative personnel who require access to provide the Services you requested.

Access is limited based on job responsibilities.

6.5 Event Administration

For camps, seminars, certifications, and Events, information may be shared internally with Event staff and instructors as reasonably necessary to administer the Event.

6.6 Legal Requirements

We may disclose personal information where we reasonably believe disclosure is necessary to:

• comply with applicable law;
• respond to lawful legal process;
• protect the rights of Training Think Tank;
• protect the safety of users or others;
• investigate suspected fraud;
• investigate violations of our agreements;
• protect against illegal activity.

6.7 Corporate Transactions

If Training Think Tank is involved in a merger, acquisition, investment transaction, sale of assets, bankruptcy proceeding, or similar corporate transaction, personal information may be transferred as part of that transaction in accordance with applicable law.

6.8 Advertising Partners

Where permitted by applicable law and subject to your cookie or advertising preferences, information collected through cookies and similar technologies may be shared with advertising or analytics providers to help us measure campaign performance, understand website usage, and provide relevant advertising.

Depending on applicable privacy laws, some of these activities may be considered "sharing" personal information for cross-context behavioral advertising. Where required, we will provide appropriate notices and mechanisms for you to exercise your rights.

6.9 With Your Consent

We may disclose personal information for purposes not described in this Privacy Policy when you direct us to do so or otherwise provide your consent.

6.10 No Sale of Personal Information

Training Think Tank does not sell customer personal information in exchange for money.

If applicable law defines certain advertising-related disclosures as a "sale" or "sharing," we will honor any rights you have to opt out of those activities as required by law.

ARTICLE VII

COOKIES, ANALYTICS, AND ADVERTISING TECHNOLOGIES

7.1 Cookies

Training Think Tank uses cookies and similar technologies to improve your experience, operate our Website, maintain security, remember preferences, and better understand how visitors interact with our Services.

Cookies are small text files stored on your device by your web browser.

7.2 Types of Cookies

We may use:

Essential Cookies

These cookies are necessary for the operation of our Website and Services.

Examples include:

• login authentication;
• shopping cart functionality;
• security features;
• fraud prevention;
• account management.

These cookies cannot generally be disabled without affecting Website functionality.

Functional Cookies

These cookies remember user preferences such as:

• language;
• region;
• saved settings;
• display preferences.

Analytics Cookies

Analytics technologies help us understand:

• website traffic;
• page popularity;
• visitor behavior;
• navigation patterns;
• performance issues.

We may use services such as Google Analytics or substantially similar analytics providers.

Advertising Cookies

Where permitted by law, advertising technologies help us:

• measure advertising performance;
• improve marketing campaigns;
• limit repetitive advertisements;
• display content that may be relevant to your interests.

7.3 Cookie Choices

Most browsers permit you to:

• delete cookies;
• block cookies;
• receive notifications before cookies are stored.

Disabling cookies may affect certain Website functionality.

Where required by applicable law, we will request your consent before placing non-essential cookies.

ARTICLE VIII

DATA RETENTION

8.1 General Retention

Training Think Tank retains personal information only for as long as reasonably necessary to:

• provide Services;
• maintain customer accounts;
• comply with legal obligations;
• resolve disputes;
• enforce agreements;
• protect business interests.

8.2 Factors Considered

Retention periods depend upon factors including:

• the type of information;
• the nature of the Service provided;
• legal requirements;
• accounting obligations;
• tax obligations;
• dispute resolution needs;
• fraud prevention;
• security.

8.3 Account Closure

If you request deletion of your account, we will delete or de-identify personal information where appropriate, except where retention is required or permitted by law.

Examples include records retained for:

• tax compliance;
• accounting;
• fraud prevention;
• legal claims;
• contractual obligations.

ARTICLE IX

YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include:

9.1 Right to Access

You may request confirmation of whether we process your personal information and request access to that information.

9.2 Right to Correct

You may request correction of inaccurate personal information.

9.3 Right to Delete

You may request deletion of your personal information, subject to applicable legal exceptions.

9.4 Right to Data Portability

Where applicable, you may request a copy of certain personal information in a portable format.

9.5 Right to Withdraw Consent

Where processing is based on consent, you may withdraw that consent at any time.

9.6 Right to Object or Restrict Processing

Where applicable law provides such rights, you may object to or request restrictions on certain processing activities.

9.7 Marketing Communications

You may opt out of marketing emails at any time by:

• clicking the unsubscribe link;
• updating account preferences (where available); or
• contacting us directly.

Please note that transactional or service-related communications may still be sent where necessary to administer your account or fulfill our contractual obligations.

9.8 Exercising Your Rights

Requests may be submitted to:

[email protected]

We may request additional information to verify your identity before fulfilling your request.

ARTICLE X

CHILDREN'S PRIVACY

Our Website and Services are not directed to children under the age of thirteen (13).

We do not knowingly collect personal information directly from children under 13 without appropriate parental consent where required by law.

If you believe a child has provided personal information in violation of this Policy, please contact us and we will take appropriate steps to address the issue.

Participation by minors in coaching or Events may require execution of separate parental consent forms and waivers.

ARTICLE XI

SECURITY

Training Think Tank maintains reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

These safeguards may include:

• encrypted communications;
• secure payment processing;
• access controls;
• role-based permissions;
• password protection;
• monitoring;
• software updates;
• employee training;
• vendor management.

No security system can guarantee absolute protection. We encourage users to safeguard their account credentials and notify us promptly of suspected unauthorized access.

ARTICLE XII

ARTIFICIAL INTELLIGENCE AND AUTOMATED PROCESSING

Training Think Tank may use technology, including AI-assisted tools, to support internal business operations, such as improving customer service, drafting communications, organizing information, or enhancing administrative efficiency.

We do not use personal information you provide to train publicly available artificial intelligence models unless we specifically disclose that practice and obtain any consent required by applicable law.

Where automated tools assist in our operations, significant decisions affecting customers are reviewed by appropriate personnel.

ARTICLE XIII

INTERNATIONAL USERS

Training Think Tank operates from the United States.

If you access our Website from outside the United States, you understand that your information may be transferred to, processed in, and stored in the United States or other countries where our service providers operate.

Those countries may have data protection laws that differ from those in your jurisdiction.

Where required by law, we implement appropriate safeguards for international data transfers.

ARTICLE XIV

CHANGES TO THIS PRIVACY POLICY

Training Think Tank may update this Privacy Policy from time to time to reflect changes in:

• our Services;
• legal requirements;
• technology;
• business practices.

The revised version will be posted on our Website with an updated "Last Updated" date.

Material changes will become effective as specified in the updated Privacy Policy.

Your continued use of our Services after the effective date of the revised Privacy Policy constitutes acknowledgment of the updated Privacy Policy.

ARTICLE XV

CONTACT INFORMATION

If you have questions about this Privacy Policy or wish to exercise your privacy rights, you may contact us:

Training Think Tank, LLC
700 Holcomb Bridge Road, Suite 200
Roswell, Georgia 30076
United States

Email: [email protected]

Website: https://www.trainingthinktank.com