If these cats look familiar it’s because they are a tribute to the tattoo that radiates off Travis Mayer’s (pasty white) chest. I’ve coached Travis for almost 13 years now, but recently we became business partners as we combined his on-site gym with the Training Think Tank brand.

Aside from looking cool and serving to celebrate doing business together, the jaguar and panther are both pretty interesting apex predators (feel free to go on the same YouTube rabbit hole I did).

They remind me that timing and focus matter. It’s not about constant action but knowing when to move, when to wait, and when to strike. This is a mindset we’ve tried to cultivate in our athletes since we started this journey in 2013, and mindset I hope you will join us in for 2025.