Stimulus Matters Podcast Episode 19 – Summary & Key Takeaways
In Episode 19 of the Stimulus Matters Podcast, Kyle Ruth and Ryne Sullivan explore one of the most common frustrations among athletes: “I’ve tried everything and I still can’t get stronger.” But as this episode reveals, most haven’t actually done what’s required to build real, sustainable strength—especially in the context of CrossFit.
This episode breaks down how to assess strength limitations, why so many CrossFitters spin their wheels on progress, and how to build strength when you’re also training endurance and mixed modal conditioning. It’s a deep dive that balances physiology, programming, and practical takeaways for both athletes and coaches.
The first myth Kyle and Ryne tackle is the belief that people have “tried everything.” In reality, most athletes who say this have:
And that’s not “doing everything.” That’s avoiding the real work: foundational strength building.
Kyle shares how many endurance-biased athletes struggle with back squats, deadlifts, and pressing—but instead of building those with progressive overload, they jump straight to more snatches and cleans, missing the strength base needed to progress. Often, their clean is within just a few pounds of their front squat.
Ryne highlights a major issue in hybrid training: adaptation bias. If you’re naturally endurance-oriented, and you do both strength and endurance in the same week, your body will adapt to what it’s best at—which means your strength progress gets blunted.
That’s why programming needs to account for:
For strength development, you must tip the scales. That doesn’t mean removing all conditioning. But if you don’t reduce volume elsewhere, the strength signal gets lost in the noise.
So how do you actually assess whether someone needs a strength phase? Kyle and Ryne look at:
Most athletes haven’t run a true strength progression. A few have tried Hatch or Wendler, but even then, often with poor recovery or mismatched intensity. Others have glaring unilateral imbalances that go unaddressed in bilateral-only programs.
That’s why Kyle often starts athletes on simple but proven structures like Wendler 5/3/1 hybrids or rear-foot elevated split squats to improve balance and movement control before adding more volume.
Both coaches agree that the Hatch squat cycle remains a valuable tool for building strength—when used correctly. Kyle’s run dozens of modified Hatch cycles, including:
But Hatch isn’t for everyone. Ryne points out that high-tension, high-power athletes may struggle neurologically under Hatch’s heavy volume. These athletes often need shorter, more focused blocks with lower absolute loads and longer rest between exposures.
As always, context is king.
No two athletes are the same—and good coaching accounts for that. Kyle outlines a three-phase structure he often uses:
But the real nuance comes from knowing when not to push. Many CrossFit athletes already train 6–7 days per week, and simply don’t have the adaptive bandwidth for another cycle. In those cases, Kyle recommends cutting back on training volume, not just adding more training.
Perhaps the biggest takeaway from Episode 19 is this: being busy isn’t the same as making progress.
Many athletes overtrain because they mistake work for adaptation. But real strength development takes:
You don’t need to do more. You need to do enough of the right thing and let your body adapt.
In CrossFit, strength is one of the biggest performance limiters—especially once you reach Semifinals or Games levels. It’s also one of the slowest qualities to build. If you want to close the gap on heavier barbell events, odd-object workouts, or high-rep Olympic lifts, you have to put in months of intentional work.
Episode 19 of Stimulus Matters delivers the framework you need to start:
Listen to the full episode for programming insights, real client examples, and coach-to-coach discussion on how to truly build strength in a concurrent training world.